03 Dec

Shoppers engaging with Black Friday promotions displayed across digital banners and product ads.

Ensure Your Customers Don’t Miss Out: Black Friday Promotions

Every Black Friday, marketers gear up for that big rush: emails sent, ads live, offers ready. But here’s the reality, your audience’s inboxes are stuffed, attention is thin, and many people simply forget your promotion or lose track of when the sale begins.

Imagine a shopper who signs up for your email alert, sees a dozen other emails, and a week passes now it’s the sale day, but they’re elsewhere. You’ve lost the moment.
What if instead of an email lost in a sea of promotions, you could plant the sale directly into their schedule? That’s where calendar invites come in a smart way to ensure your message doesn’t just land, but remains visible, reminding your customers exactly when to show up.

The Reality of Missed Opportunities

Let’s look at real-world pain points:

Scenario 1: A brand runs a VIP “early access” Black Friday email at 10 AM. The email lands among 50 others, open rates are low, and by noon many customers have moved on. The early access window closes, a big chunk of customers never even showed up.
Scenario 2: A retailer hosts a live flash-deal webinar scheduling tool on Black Friday evening. They send the link in an email, but many registers forget to set a reminder. The live event begins and attendance is disappointingly low.
Scenario 3: A business sends an “Add to Calendar” link only after registration, but attendees struggle with manual steps or forget to click. The result: potential revenue slipped through the cracks.
In each case the interest was real, the signup happened, but the timing failed. The message was lost in an inbox or simply forgotten. You need a method that places the event itself in your customer’s calendar making participation easy, automatic, and hard to overlook.

Why Calendar Invites Cut Through the Noise

Here’s why how to send calendar invitation work brilliantly for these high-stakes, high-traffic times:

They appear in the user’s calendar app, a space people check frequently and trust.
They come with built-in reminders. Once added, the event will ping the user ahead of time.
They are time-zone aware. For global audiences, calendar entries adjust rather than relying on “email your registration link and hope they remember”.
They reduce follow-up fuss. Instead of multiple reminder emails, a calendar invitation handles the timing and presence all at once.
In short, shifting from “how to send calendar invites gmail” to “send email, hope they click” to “send event, invite them into their schedule” changes the dynamic. The promotion becomes part of their day, not just part of their inbox.

Real-World Example: Turning Chaos into Conversions

Brand A sends an email for a 6 PM sale. Only 18% show up at sale start. They switch to sending a calendar invite using a campaign tool. Next sale: 68% of invitees show up on time.
Brand B adds a visible “Add to Calendar” button for their live Black Friday shopping event. Registrants click, add the event, get reminders and the live session ends up with double the viewership compared to last year’s email-only method.
These aren’t hypothetical stats, these are real behaviours marketers are seeing when they shift to calendar-based invite software. The difference is visibility and reliability.

How Let’s Calendar Makes It Effortless

Here’s how using Let’s Calendar transforms this entire process into something simple and scalable:

Bulk Event Invitations: Upload your list of thousands of registrants or connect your CRM/form via API or Zapier and send invites instantly. No manual effort per attendee.
Deep Personalisation: Each invite can include attendee-specific details (e.g., “John, join our VIP early access”, or “You’re invited, Sarah Flash Deal starts at 8 PM”). This level of personalisation builds trust and drives engagement.
Automated Workflows: Using Zapier or native integrations, you can trigger invite sending as soon as someone registers. That means no delay, no manual export/import.
Tracking & Accept Reports: See who added the event, who accepted, who declined. These insights help you refine future promotions and know where you’re losing people.
Branded Experience: Customise the invite with your brand look, product link, sale code, and even add actionable buttons. It’s your promotion just elevated.

So instead of thinking “How do we remind everyone of our sale?”, you shift to “When they register, they get the invite. They show up. We convert.”

Step-by-Step: Running a Black Friday Campaign with Let’s Calendar

Create your campaign: In Let’s Calendar, set up a new event called “Black Friday Flash Deal 2025” (or similar).
Upload your list: CSV import of registrants, or connect your form/CRM via API/Zapier so signup → invite seamlessly.
Customize the invite: Title, date, time, location (if virtual or in-store), description, links to product page, discount code. Add your logo.
Automate invite dispatch: Use the built-in workflow (or Zapier trigger) to send invites immediately when someone signs up.
Track engagement: Use the “accept report” in Let’s Calendar to monitor how many recipients added the event and their status.
Follow up if needed: If someone hasn’t accepted or clicked, you can send a reminder message or SMS a day before the sale.
Post-event reuse: After Black Friday, use the same flow for “Cyber Monday”, “Holiday Sale”, “New Year Launch” etc. Once your audience is in the calendar-system, you’re set.

Beyond Black Friday: The Calendar Connection That Lasts

A calendar invite isn’t just a one-time tool for a sale. It builds a pathway: when a customer adds your event, they’ve given you prime real‐estate on their schedule. You can reuse this channel for:

Webinars or product demos
Seasonal promotions
VIP backstage tours
Customer training or loyalty events
This means: every time you run a big promotion, you’re not building from scratch. You’re leveraging a trusted, direct link to your audience’s calendar and that’s powerful.

How to Send a Calendar Invite on Gmail (and similar platforms)

Want to know exactly how to send a calendar invite on gmail from the recipient side? Here’s a quick guided snippet:

In Google Calendar, open the event you created or create a new event. Under “Guests”, add the attendee’s email address. They’ll receive an invitation and can respond “Yes/No/Maybe”.
If you’re using other systems like Outlook or iCal, the principle is the same: send an .ics file or invite link that adds the event to their calendar.
For large lists, manual invite addition isn’t efficient. That’s where a tool like Let’s Calendar shines, automating the process and handling bulk invites with personalised details behind the scenes.

When someone receives the invite, they get a reminder, the event appears on their calendar, and they’re far less likely to forget or miss your promotion.

Be on Their Calendar, Not Just in Their Inbox

In the high-stakes world of Black Friday promotions, your message cannot afford to get lost. Email alone, even with great design and copy, isn’t enough. The moment passes.

With Let’s Calendar, you shift from “send email and hope” to “invite, appear in schedule, reminder happens, conversion flows”. It’s that simple yet so powerful.
Make your sale an event. Let your customer block out time for it. Deliver the value you promised. Because when your promo is added to someone’s calendar, you’re not just another email in their inbox you’re an appointment they show up for.

Ready to make sure your next big event never gets missed? Start your invite campaign today with Let’s Calendar and ensure your customers don’t just know about your sale, they attend it.