Analytics startup Unsupervised raises $35M

Unsupervised, a big data analytics company leveraging AI to find patterns in business data, today announced that it raised $35 million in a series B round led by Cathay Innovation and Signalfire. Unsupervised says that it intends to use the funding to hire additional employees as it continues to develop its platform.

68% of startups use marketing technology tools: Survey

Survey reveals despite economic shock waves from a global pandemic, 63% of startups increased spending on marketing technology during the past 12 months.

Customer Experience Automation (CXA) tool ActiveCampaign announced it has crossed 145,000 Customers Globally

This comes less than a year after the company reached 100,000 customers, further highlighting the benefit of CXA to create growth and improve customer success over legacy email marketing, marketing automation and CRM solutions.Simultaneously, the company reached a global headcount of 850 employees in Q1 2021, on pace to cross the 1,000 employee milestone within

New ON24 Enterprise Solution Extends Audience Reach, Delivers Advance Analytics and Integration Features

Companies can further scale digital engagement and drive personalized experiences across marketing and sales

Fulled by 44% increase, Global spending on digital marketing nears $100 billion

Digital Marketing Spends globally nears $100 billion spend, up by 44 percent last year in the United States and Britain to $52 billion, a study has found

Salesforce introduces AI-powered account-based marketing tools

Salesforce announces two new ABM tools within Salesforce Digital 360, they will help companies identify accounts with buying signals and optimise their ABM campaigns